As a Digital Marketing agency , one of the most important things I do is to keep track of my clients' competitors. It's vital to know what they're up to so we can stay one step ahead.

There are 8 main points that I focus on when doing a competitive analysis

[{"selector":"#anim-a51878d0-35ca-4d7e-9b3c-32e06fa602a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-530d1199-5112-4361-a3d0-985c9c768b61","keyframes":{"transform":["translate3d(0px, 167.42114%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

1. Identify Your SEO Competitors

[{"selector":"#anim-4fdbf0e7-d046-410e-9af9-512c47407e63","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38f10b50-28b1-491a-88bf-32b8cf7fd392","keyframes":{"transform":["translate3d(0px, 120.53520%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

2. Evaluate Keyword Difficulty

[{"selector":"#anim-f05b5a7c-2da5-46b6-8b06-ae348f5afb7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be9313ff-722c-4918-bf45-d43ff7171b5a","keyframes":{"transform":["translate3d(0px, 167.12577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

3. Look For New Keyword Opportunities

[{"selector":"#anim-8b791991-7f1e-4671-b499-f4a3940eb575","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2eda8737-0613-46b0-86a6-8ab167149f19","keyframes":{"transform":["translate3d(0px, 167.12577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

4. Analyze On-Page Optimization & On-Site Content

[{"selector":"#anim-0ab72d72-08d2-43c0-a8e4-8abd768d49c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c960903d-3bba-45ce-868e-3b4a062767f4","keyframes":{"transform":["translate3d(0px, 135.32237%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

5. Dig Into Competitor Backlink Profiles

[{"selector":"#anim-52368a4c-eb50-4583-a8d6-9959c9c11e9b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac6dd110-5b78-4dab-8d0e-1cdc0a83a6ff","keyframes":{"transform":["translate3d(0px, 167.12577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

6. Examine Site Structure & UX

[{"selector":"#anim-b1b1dcd7-6df0-488f-9459-620a1a6a51ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-243c283c-ae54-4e9e-9570-518a1bc5a9ff","keyframes":{"transform":["translate3d(0px, 183.83840%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

7. Learn How They’re Leveraging Social Media

[{"selector":"#anim-4b767ccd-d224-4867-a0ff-ce14122d6c64","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07a232c9-7ac9-44a6-bc1e-66b239e6c5ab","keyframes":{"transform":["translate3d(0px, 167.12577%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

8. Try To Track Competitor Ad Spend

[{"selector":"#anim-c47825f1-6808-47f6-8371-ed3cae057969","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f000dcf-bd1c-4ce4-92b5-0f06448cf826","keyframes":{"transform":["translate3d(0px, 249.65697%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Once I have all this information, I sit down with our team and we come up with a game plan on how to best take them down! 30 Minute Free Consultation With Digital Ocean Media

[{"selector":"#anim-1fc3212b-2f18-45b9-b75a-cc8f1865e7b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0e77f03-5743-4047-adef-beac2ccdb4f9","keyframes":{"transform":["translate3d(0px, 139.85804%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more