SEO Site Checkup: What You Need To Know in 2023

As an SEO Specialist, We are often asked "What is a site checkup?" A site checkup is essentially an audit of your website to see how well it is performing in terms of search engine optimization.

There are many factors that go into a site checkup, but We have compiled the 8 most important ones below.

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1. Title Tags One of the first things I look at during a site checkup are the title tags. The title tag is the most important on-page ranking factor, so it's important to make sure they are optimized.

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2. Meta Descriptions The meta description is the short description that appears under your title tag in the search results. This is another important on-page ranking factor.

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3. H1 Tags Your H1 tags should be unique and accurately describe the content on your page. They should also include relevant keywords for your page.

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4. Alt Text Alt text is the text that appears when an image can't be displayed. It's important to optimize your alt text because it helps improve your image search ranking

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5. Keywords During a site checkup, I also take a look at the keywords you're targeting. Are they relevant to your business? Are you using them throughout your website?

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6. Internal Links. Internal links are links from one page on your website to another page on your website. They help improve the navigation of your website

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7."Contact Us" Page Every website should have a "Contact Us" page with clear information on how to get in touch with someone at your company.

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8 . Sitemap. A sitemap is a file that contains a list of all the pages on your website. Creating a sitemap helps Google understand the structure of your website.

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