As a business owner, it's important to know who your competition is and what they're doing. A competitive analysis is a great way to understand what your competition is up to and how you can beat them.
Here are 7 tips for conducting a competitive analysis that will help you crush your competition:
1. Know your goals - Before you start your analysis, you need to know what you're trying to achieve. Are you looking to improve your ranking for certain keywords? Are you trying to get more traffic from organic search?
2. Identify your competitors - This should be pretty easy to do. Just type your main keyword into Google and see who comes up first. Take note of both the big players in your industry as well as any smaller companie
3. Understand their business model. A key part of any competitive analysis is understanding your competitor's business model. What are their pricing strategies? How do they market their products or services?
4. Check their website - Once you know who your competitors are, take a look at their websites. See what they're doing right and identify any areas where they could improve.
5. Analyze their backlink profile - A big part of seo is building links and so it's important to see who your competitors are getting links from. Use a tool like ahrefs or Majestic to check their backlink profile
6. Analyze their marketing campaignsAnother important aspect of a competitive analysis is understanding your competitor's marketing campaigns. What tactics do they use? What messaging do they use? What platforms do they advertise on?
7. Check social media - Social media is another important factor in seo these days so it's worth taking a look at what kind of presence your competitors have on sites like Facebook, Twitter, Instagram, etc.
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