Google Ad Extensions: How To Use Them In Your Marketing Campaigns

Ad Extensions are designed to increase the visibility of your Google Ads, provide more information about your product or service and convey more information about what you offer.

1. Sitelink extensions can help you direct users to specific pages on your website.

[{"selector":"#anim-0c29428b-45f8-43ae-94ce-402cf8a35c31","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3b36f06-3633-43d9-966f-e0c02fcf937c","keyframes":{"transform":["translate3d(0px, 249.78797%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

2. Call extensions allow potential customers to call you directly from your ad.

[{"selector":"#anim-5dcca8a3-3bc9-45a0-93c3-24e0d7e3e25d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7abf5dd6-7cf4-40e6-bf4d-9961406abada","keyframes":{"transform":["translate3d(0px, 307.22220%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

3. Location extensions help users find your business's physical location.

[{"selector":"#anim-923b6ea2-9751-4b1d-a954-4f69825f3ea3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08ef7b4c-5d91-4326-8bb0-8f222e6389a8","keyframes":{"transform":["translate3d(0px, 291.22224%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

4. App extensions let users download your app directly from your ad.

[{"selector":"#anim-93e4f59c-7109-43b9-8ff1-aebdd0e99c7c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a057c41-da6f-49a6-bac6-78d6774d6713","keyframes":{"transform":["translate3d(0px, 305.22222%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

5. Callout extensions provide additional information about your product or service.

[{"selector":"#anim-7348ff66-4a53-48be-8e43-d8214d7b03a0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f78fa54-3aad-44e8-8728-51e408775e5c","keyframes":{"transform":["translate3d(0px, 294.22219%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

6. Price extensions show pricing information for your product or service.

[{"selector":"#anim-ab919dc8-1f69-42e1-b2c9-027b6268ae3d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d5eb55f-095c-4086-81e8-b9865b162ad2","keyframes":{"transform":["translate3d(0px, 293.22221%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

7. Promotion extensions let you offer special discounts or promotions on your product or service.

[{"selector":"#anim-cd277c5f-2e3e-416c-8018-5b0bde05a800","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b228a861-9b28-4fe2-87f8-4092e2f276ba","keyframes":{"transform":["translate3d(0px, 227.65055%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

8. Image extensions allow you to add images to your ad, which can help improve click-through rates.

[{"selector":"#anim-e5ca9db4-d4e9-4a59-89fe-79e518f4f0ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-779ddb79-7753-470c-bf2d-a7cc6ff85cb6","keyframes":{"transform":["translate3d(0px, 245.97118%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

9. Lead form extensions let users fill out a form directly from your ad, making it easy to capture leads.

[{"selector":"#anim-dcbad15a-6d0e-411f-9c57-dca42af333e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d9c1aa1-0c3a-4078-84c8-e0078022dbee","keyframes":{"transform":["translate3d(0px, 223.83376%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

10. Structured snippet extensions provide additional information about your business in a structured format.

[{"selector":"#anim-0a2c9f1e-d86d-4883-833f-da6179277c2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c5b9777-ebaf-47ce-875b-babfbdf5db4e","keyframes":{"transform":["translate3d(0px, 197.69644%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

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[{"selector":"#anim-02d1c341-f775-44f9-945a-a222cc494163","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-974d8797-00a7-4a6b-9fd2-e1a527286f22","keyframes":{"transform":["translate3d(0px, 143.14898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more