Your website is the first impression potential customers have of your business. If it's not up to par, you could be losing out on a lot of business. 

1. Make sure your website is mobile-friendly in order to capture the attention of potential customers who are using their smartphones and tablets to browse the internet.

2. A user-friendly website will help potential customers find what they're looking for quickly and easily, without getting frustrated and giving up.

3. Appeal to potential customers' senses by having a visually appealing website - use high-quality images, attractive fonts, and a clean layout.

4. Too little information on your website can be just as bad as too much - make sure you have enough content to give potential customers a good idea of what you offer, without overwhelming them.

5. A confusing navigation can lose potential customers - keep your navigation simple and easy to understand.

6. An outdated or unprofessional design will turn potential customers away - make sure your website looks modern and polished.

7. A call-to-action (CTA) is essential in converting potential customers into actual customers - make sure yours is clear, concise, and visible.

8. Content that is poorly written will not only turn potential customers away, but it will also reflect badly on your business - take the time to proofread and edit your content before publishing it.

9. Too much information can be off-putting - keep it concise and to the point.

10. Clearly state your value proposition - what makes you different from the competition? Why should people choose you?

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