Best Ways to Optimize Google Display Ads

As someone who works in online marketing, I often get asked about the best ways to optimize Google Display Ads. Here are our top tips.

1. Use attractive visuals Display ads are all about catching people's attention, so make sure your visuals are eye-catching and relevant to your product or service

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2. Use compelling copy Your ad copy should be clear and concise, but also persuasive. Try to highlight the benefits of your product or service, and why people should choose you over your competitors.

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3. Target your audience Make sure you target your ads to the right people. You can do this by using demographic information, interests, and other targeting options on the Google Display Network.

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4. Test different ad formats Google offers a variety of ad formats, so experiment with different types to see which ones work best for your business.

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5. Test different ad sizes Ads come in all sorts of sizes, so again, it's important to test out what works best for you.

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6. Keep track of your performance metrics- Pay close attention to how well your ads are performing in terms of click-through rate, conversion rate, and cost per conversion.

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7. Set up a remarketing campaign- this allows you to show your ads to people who have already visited your website or interacted with your brand.

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