1. Define your goals before you start creating your ad campaign.

2.Choose keywords that are related to your product or service.

3.Write compelling ad copy. Your ad should be attention-grabbing and relevant to your target audience.

4. Make sure that your ad campaigns are relevant to your keywords and landing pages.

5. Use negative keywords. Negative keywords allow you to exclude certain words or phrases from your targeting

6. Use ad extensions. Ad extensions can help improve your click-through rate and quality score, which will lower your costs per click.

7. Test, test, test! Try different versions of your ad until you find one that works best for your business.

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