As an SEO consultant, I often get asked what the most important factors are when conducting an SEO audit. To be honest, there are a lot of factors that come into play, and it can be difficult to narrow it down to just a few.
1) Comprehensive analysis of your website's structure and content. This includes looking at things like your site's navigation, title tags, meta descriptions, H1 tags, etc.
2) Review of your website's code and technical architecture. This step is important because it ensures that your site is properly coded and structured for search engines.
3) Analysis of your website's link profile. This step looks at the quality and quantity of links pointing to your site. Links from high-quality websites carry more weight than links from low-quality websites.
4) Competitive analysis. This step involves looking at the websites of your closest competitors to see what they're doing right (and wrong). You can learn a lot from studying your competition
5) A review of off-page factors - Finally, you also need to take a look at the things that happen outside of your website that can impact its ranking potential.
6) Review of your analytics data. This final step allows you to see how all of your SEO efforts are paying off by tracking key metrics such as traffic levels, conversion rates, etc.
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