It's 2023 and the landscape of search engine optimization has changed dramatically. The old ways of optimizing your site for the likes of Google and Bing are no longer effective.

In order to stay ahead of the curve, you need to understand how the next generation of search engines work and what they're looking for

1. Quality content is key - make sure what you're writing is informative and helpful to your reader.

2. Mobile-friendliness is a must - more and more users are accessing the internet on their smartphones, so your site needs to be responsive.

3. Optimize for voice search - with the rise of voice-activated assistants like Alexa and Siri, it's important to make sure your site can be easily found when someone is searching by voice.

4. UX is important - if your site is hard to navigate, users will likely click away. Make sure it's easy for them to find what they're looking for.

5. Use schema markup - this can help your site show up in rich snippets, which can attract more clicks and traffic.

6. Keep an eye on your backlinks - spammy or low-quality links can hurt your site's ranking, so it's important to monitor your backlink profile and disavow any bad links.

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