Top 10 Free SEO Competitor Analysis Tools in 2023

When it comes to SEO, We always like to keep a close eye on our competition. After all, if they're ranking higher than me in the search engines, then they're doing something right and we need to figure out what that is!

Fortunately, there are a ton of great competitor analysis tools out there that can help me do just that. Here are our top 10 favorites.

[{"selector":"#anim-02b4941d-a470-40bb-8157-2f81c5fbd35d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-097e9404-b418-4438-8888-5d1b48667cdb","keyframes":{"transform":["translate3d(0px, 148.91598%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

1. Google Search Console - This is a free tool from Google that allows you to see how your site is performing in the search engines.

[{"selector":"#anim-4009cb86-7ac2-4a14-a5ab-234c9b4b4607","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93dcf818-c128-492d-8fda-086cd66b0e77","keyframes":{"transform":["translate3d(0px, 136.11109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

2. Google AdWords Keyword Planner: This tool allows you to see how much traffic your competitors are getting for specific keywords.

[{"selector":"#anim-8729fb07-65d6-4bc5-93b6-cf4d163e4d0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0513176-24dc-4696-bc64-8950fc27f087","keyframes":{"transform":["translate3d(0px, 134.89160%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

3. Alexa Rank Checker: This tool lets you check where your website ranks compared to your competitors.

[{"selector":"#anim-bd910ba8-9c2b-41b2-87ba-79daafe9ade2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8895967-cff4-4ec5-a851-4d6d9c9ce114","keyframes":{"transform":["translate3d(0px, 145.20783%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

4. SEMrush: This is a comprehensive tool that allows you to see your competitor's keyword rankings, ad copy, and more.

[{"selector":"#anim-f0b82b89-2049-4292-84c8-137c45fa8216","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8d55af5-8df5-4aee-8158-f79ac416320c","keyframes":{"transform":["translate3d(0px, 136.11109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

5. SpyFu - SpyFu provides detailed information on your competitors' PPC campaigns, including the keywords they're bidding on and the ads they're running.

[{"selector":"#anim-ad852e79-65b5-4bbe-8da2-0127e842ff76","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bca8d70-146b-4ab1-9bf8-464e1092e3f2","keyframes":{"transform":["translate3d(0px, 130.52690%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

6. MozBar: The MozBar is a toolbar that gives you insights into your competitor's website while you are browsing their site.

[{"selector":"#anim-8bbf1c75-269d-424a-ad1a-169e855d9e37","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-792891f4-842b-4339-b191-27cd3136aaa0","keyframes":{"transform":["translate3d(0px, 134.28181%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

7. Open Site Explorer - Open Site Explorer is another great backlink analysis tool that lets you research any domain's link profile in detail.

[{"selector":"#anim-28c7863e-5ef6-4a7e-b9c1-d86fb641ef02","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11fac820-33f6-4e13-ac88-6e20c84a01be","keyframes":{"transform":["translate3d(0px, 137.94037%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

8. HubSpot Website Grader: This tool will grade your website on factors such as SEO, performance, and mobile friendliness.

[{"selector":"#anim-85b35204-08ba-4793-b11e-e632b6e8e71c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9520dbd5-068a-403e-a75a-5c9a3c67e0fa","keyframes":{"transform":["translate3d(0px, 135.50134%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

9. Google Trends: Google Trends lets you see how popular specific keywords are over time. This is helpful in seeing if a keyword is worth targeting or not.

[{"selector":"#anim-3a8f53f9-908b-4166-9eee-4da8ffbd4437","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7b1d86f-1f8d-4e3d-80c4-f141689abc08","keyframes":{"transform":["translate3d(0px, 130.01145%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

10. Woorank: Woorank provides website reviews that include factors such as SEO, social media, design, and user experience.

[{"selector":"#anim-ad1fea68-4e0f-49e9-9c37-6fecee4c947e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0867461-3d93-4073-a497-141373070acd","keyframes":{"transform":["translate3d(0px, 135.50134%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

30 Minute Free Consultation With Digital Ocean Media. Book a free consultation call on Zoom today to discuss your needs.

[{"selector":"#anim-7b1f5fce-c3f1-4073-963f-9674675f1f8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25dc8905-6524-4233-bc63-e1221da73063","keyframes":{"transform":["translate3d(0px, 143.14898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more