Through the use of Custom Intent, marketers may explicitly target YouTube users who are searching for your services or goods.
Use first-party data to your advantage by using YouTube advertising to find similar people on your mailing or email lists.
Retargeting on YouTube
Video retargeting enables you to display advertisements to viewers of videos or channel visitors, much like website retargeting does.
You can target people who go to websites similar to your services or products using custom affinity.
Retargeting On Websites
Website retargeting enables advertisers to focus on users who have already visited their websites or other online domains.
Want to find customers who abandoned their shopping carts? You could play a video ad for a product a user was about to buy on your website to persuade them to finish the transaction.